Authentic cross-culture communication: now it is the time

Authentic cross-culture communication is the process of creating and sharing meaning among people from different cultural backgrounds. It implies recognizing both differences and similarities among cultural groups in order to effectively engage within a given context.

You know that your website still needs to address those 580 million Spanish speaking potential clients all world around. Your mid-size company has interesting business opportunities far across the distance. Translation and copywriting in Spanish can help you get there.

It is true that your prospect love content in their language. So, let’s make it. Why don’t we create genuine contents to captivate them?

Language strategy, what else?

A language strategy can be key to captivating your audience. Yes, we need a roadmap to consciously deploy the processes and the right messages to provide value effectively. What kind of audience do you want to reach? What’s your brand personality like?

Especially when you are launching your products and services in other countries: the well-known internationalization. Let’s analyse the challenges.


Close and creative communication

Firstly, interactive, close and creative communication with the consumer on social networks can make a difference. For example, a communication of this kind encourages consumer participation, has greater visibility and allows you to collect real first-hand assessments.

Choosing the right tone, style and words to accompany your message when engaging with stakeholders and potential customers will also be critical in the digital world.

Words have an essential emotional component when making purchasing decisions. They can help you connect with the consumer who visits the company’s website and call them to action. Or they can lead them to stop reading and leave the page.

Well-written, persuasive and error-free texts will help give your brand credibility and consistency.


Generate a reputation to be different

Secondly, they will generate a reputation worthy of consideration in the eyes of suppliers, potential partners and consumers. This makes margin negotiations and the acquisition of new business easier.

The value of your brand

Thanks to these tactics, all these give value to your brand

other companies will also perceive the value of your brand. Your texts will:

  • invite reading,
  • interaction and
  • make the reader want to know:
    • more about what your company has to offer.
    • about what makes you different.
  • contribute to their interest in your products and services.

This way, it will be easier for these companies to strengthen their collaboration with a company that takes care of its communication than with one that does not. Stand out in the market with a company that is different because it adds value and consistency.

Also the valuable information collected through interaction with consumers and other companies in social networks, will make you know the market well, will position you as an expert. This way it will be easy to attract partners interested in that knowledge.

An interactive, close and creative communication makes the difference in the interaction in social networks.

The tone, style and words you choose in your e-commerce marketing actions must be careful and consistent with your brand because the consumer bases his or her purchase decision on the image you project.

Well-written, persuasive and error-free texts contribute to the image and credibility of your brand. They are your allies in excelling negotiations and acquiring new business.

With these tactics you will position yourself as an expert and it will be easier to establish collaborative links with other companies.

The information provided by your followers in social networks is very valuable and will generate interest in other business partners.

I can be your linguistic partner and your guide through this new challenge. I can guide you as your language partner to get this smoothly done. Let’s cross the bridges that separate you from your effective communication in Spanish.

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